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Trial registered on ANZCTR
Registration number
ACTRN12618001221246
Ethics application status
Approved
Date submitted
17/07/2018
Date registered
20/07/2018
Date last updated
6/08/2018
Type of registration
Retrospectively registered
Titles & IDs
Public title
Attitudes, objective understanding, and food choices associated with front-of-pack nutrition labels across 12 countries
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Scientific title
Attitudes, objective understanding, and food choices associated with front-of-pack nutrition labels across 12 countries
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Secondary ID [1]
295570
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None
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Universal Trial Number (UTN)
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Trial acronym
FOP-ICE (Front-Of-Pack International Comparative Experiment)
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Linked study record
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Health condition
Health condition(s) or problem(s) studied:
Obesity
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Coronary heart disease
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Hypertension
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Type 2 diabetes
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Condition category
Condition code
Public Health
307775
307775
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0
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Health promotion/education
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Intervention/exposure
Study type
Interventional
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Description of intervention(s) / exposure
Participants will complete an online survey (hosted by an ISO accredited web panel provider) taking approximately 15 – 20 minutes. They will first be asked a series of socio-demographic questions before making decisions about fictional food products. Specifically, they will see 3 versions (1 healthy, 1 moderately healthy and 1 unhealthy) of 3 foods (breakfast cereals, cakes and pizzas) and will engage in a choice task followed by a ranking task for each set of 3 food products. In the choice task, respondents will choose from each set which product they would prefer to buy. An “I wouldn’t buy any of these products” option will also be available. Following the choice task, respondents will be asked to rank the 3 products from most to least healthy. An “I don’t know” option will also be included.
Respondents will then be randomly assigned to one of the five front-of-pack label (FoPL) conditions; Health Star Rating system (HSR), Multiple Traffic Light (MTL) system, Nutri-Score, Reference Intakes (RIs) label, and Warning symbols. The same three sets of products shown in the control condition will be presented but this time with the randomly allocated FoPL present on the mock packages. Respondents will complete the same choice and ranking tasks from the control condition. Order effects will be controlled for by randomizing the presentation order of the products.
Finally, respondents will be asked their perceptions of the FoPL they saw. A picture of the label will be shown and they will be asked whether they remember seeing the label on the food products shown in the survey. This will be followed by a series of questions asking about attitudes to the FOP label assessing liking (e.g. “I like this label”), usefulness (e.g. “This FoP label is useful”), awareness (e.g. “This FoP label stands out”), and perceived cognitive workload (e.g. “This label is easy to understand”). Each question will be rated on a 9-point Likert scale ranging from “Strongly disagree” to “Strongly agree”.
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Intervention code [1]
301869
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Prevention
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Comparator / control treatment
Each respondent will serve as their own control in this within-between subjects design. The control treatment will be administered first and will involve presenting respondents with 3 sets of 3 products with no front-of-pack label present.
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Control group
Active
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Outcomes
Primary outcome [1]
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Healthiness of food choice. Respondents will select one food product from 3 options within each choice set, scored from 1 (lower nutritional quality product) to 3 (higher nutritional quality product). Respondents selecting the “I wouldn’t buy any of these products” option will not be included in analyses.
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Assessment method [1]
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Timepoint [1]
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Following presentation of each food choice set
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Primary outcome [2]
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Accuracy in ranking the healthiness of 3 foods within each choice set. Respondents will use the drop down menu under each product to rank it as either '1 - Highest nutritional quality', '2 - Medium nutritional quality' or '3 - Lowest nutritional quality'.
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Assessment method [2]
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Timepoint [2]
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Following presentation of each food choice set
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Secondary outcome [1]
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Perceptions of the front-of-pack label shown in the randomisation condition. Measured through a series of items rated on a 9 point Likert scale.
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Assessment method [1]
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Timepoint [1]
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At the end of the survey, after choice and ranking tasks are completed
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Eligibility
Key inclusion criteria
Respondents must be aged 18 and over and must reside in one of the following countries: Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the United Kingdom, and the United States of America.
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Minimum age
18
Years
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Maximum age
No limit
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Sex
Both males and females
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Can healthy volunteers participate?
Yes
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Key exclusion criteria
Demographic quotas based on age, sex, income and location will be used. Participants will be excluded if the quota bracket which they belong in has been filled.
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Study design
Purpose of the study
Prevention
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Allocation to intervention
Randomised controlled trial
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Procedure for enrolling a subject and allocating the treatment (allocation concealment procedures)
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Methods used to generate the sequence in which subjects will be randomised (sequence generation)
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Masking / blinding
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Who is / are masked / blinded?
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Intervention assignment
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Other design features
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Phase
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Type of endpoint/s
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Statistical methods / analysis
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Recruitment
Recruitment status
Completed
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Date of first participant enrolment
Anticipated
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Actual
13/03/2018
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Date of last participant enrolment
Anticipated
30/07/2018
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Actual
25/07/2018
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Date of last data collection
Anticipated
30/07/2018
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Actual
25/07/2018
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Sample size
Target
12000
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Accrual to date
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Final
12015
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Recruitment in Australia
Recruitment state(s)
ACT,NSW,NT,QLD,SA,TAS,WA,VIC
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Recruitment outside Australia
Country [1]
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Argentina
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State/province [1]
10647
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Country [2]
10648
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Bulgaria
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State/province [2]
10648
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Country [3]
10649
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Canada
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State/province [3]
10649
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Country [4]
10650
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Denmark
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State/province [4]
10650
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Country [5]
10651
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France
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State/province [5]
10651
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Country [6]
10652
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Germany
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State/province [6]
10652
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Country [7]
10653
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Mexico
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State/province [7]
10653
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Country [8]
10654
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Singapore
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State/province [8]
10654
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Country [9]
10655
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Spain
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State/province [9]
10655
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Country [10]
10656
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United Kingdom
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State/province [10]
10656
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Country [11]
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United States of America
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State/province [11]
10657
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Funding & Sponsors
Funding source category [1]
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Government body
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Name [1]
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Santé Publique France
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Address [1]
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Santé publique France, 12, rue du Val d'Osne 94 415 Saint-Maurice cedex, France
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Country [1]
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France
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Funding source category [2]
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University
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Name [2]
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Curtin University
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Address [2]
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Curtin University, Kent St,
Bentley,
WA, 610 2
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Country [2]
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Australia
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Primary sponsor type
University
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Name
Curtin Univerisity
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Address
Curtin University, Kent St,
Bentley,
WA, 6102
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Country
Australia
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Secondary sponsor category [1]
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University
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Name [1]
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Université Paris 13
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Address [1]
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UFR SMBH 74 rue Marcel Cachin,
93017 Bobigny, France
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Country [1]
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France
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Ethics approval
Ethics application status
Approved
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Ethics committee name [1]
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Curtin University Human Research Ethics Committee
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Ethics committee address [1]
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Curtin University, Kent St, Bentley, WA, 6102
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Ethics committee country [1]
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Australia
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Date submitted for ethics approval [1]
300978
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Approval date [1]
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30/10/2017
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Ethics approval number [1]
300978
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Ethics committee name [2]
300992
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CEEI-IRB (Comité d'Evaluation Ethique de l'INSERM)
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Ethics committee address [2]
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101 rue de Tolbiac, 75013 Paris, France
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Ethics committee country [2]
300992
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France
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Date submitted for ethics approval [2]
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23/08/2017
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Approval date [2]
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19/09/2017
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Ethics approval number [2]
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17-4014
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Summary
Brief summary
Front-of-pack labels (FoPLs) are used in many countries as a tool to increase consumers’ awareness of the nutritional quality of food products and encourage consumption of healthier food. Many different types of FoPLs exist and the design of each influences its effectiveness (e.g., how favourably it is perceived, how easy it is to understand, how likely it is to be incorporated into food decisions). The aim of this study is to compare the effectiveness of and people’s perceptions of 5 different FoPLs used around the world: Health Star Rating system, Multiple Traffic Light system, Nutri-Score, References Intakes label and Warning symbol. Attitudes, understanding and influence on food choice will be assessed for each of these labels via an online survey in 12 countries: Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the United Kingdom, and the United States of America.
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Trial website
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Trial related presentations / publications
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Public notes
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Contacts
Principal investigator
Name
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Prof Simone Pettigrew
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Address
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School of Psychology,
Curtin University, Kent St,
Bentley,
WA, 6102
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Country
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Australia
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Phone
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+61 8 9266 7990
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Fax
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Email
85494
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[email protected]
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Contact person for public queries
Name
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Simone Pettigrew
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Address
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School of Psychology,
Curtin University, Kent St,
Bentley,
WA, 6102
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Country
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Australia
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Phone
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+618 9266 7990
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Fax
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Email
85495
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[email protected]
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Contact person for scientific queries
Name
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Simone Pettigrew
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Address
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School of Psychology,
Curtin University, Kent St,
Bentley,
WA, 6102
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Country
85496
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Australia
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Phone
85496
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+618 9266 7990
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Fax
85496
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Email
85496
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[email protected]
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No information has been provided regarding IPD availability
What supporting documents are/will be available?
No Supporting Document Provided
Results publications and other study-related documents
Documents added manually
No documents have been uploaded by study researchers.
Documents added automatically
Source
Title
Year of Publication
DOI
Dimensions AI
Consumers’ food choices, understanding and perceptions in response to different front-of-pack nutrition labelling systems in Belgium: results from an online experimental study
2020
https://doi.org/10.1186/s13690-020-00404-3
Dimensions AI
Front-of-pack nutrition labels: an equitable public health intervention
2022
https://doi.org/10.1038/s41430-022-01205-3
N.B. These documents automatically identified may not have been verified by the study sponsor.
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