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Trial registered on ANZCTR
Registration number
ACTRN12607000007437
Ethics application status
Approved
Date submitted
20/12/2006
Date registered
8/01/2007
Date last updated
24/11/2011
Type of registration
Prospectively registered
Titles & IDs
Public title
Supermarket Healthy Options Project : Strategies to Promote Healthier Food Purchases : A Supermarket Intervention Trial. The Effect of tailored nutrition education and price discounts on the nutrient content of supermarket foods purchased by main household shoppers
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Scientific title
Supermarket Healthy Options Project : Strategies to Promote Healthier Food Purchases : A Supermarket Intervention Trial. The Effect of tailored nutrition education and price discounts on the nutrient content of supermarket foods purchased by main household shoppers
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Secondary ID [1]
273459
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HRC
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Universal Trial Number (UTN)
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Trial acronym
SHOP
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Linked study record
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Health condition
Health condition(s) or problem(s) studied:
Nutrition-related disease
Healthier food purchases
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Condition category
Condition code
Public Health
1608
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0
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Health promotion/education
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Intervention/exposure
Study type
Interventional
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Description of intervention(s) / exposure
1. Price Discounts on Healthy Food: participants allocated to the price discounts group received a list of 'healthier' foods that were eligible for a 12.5% discount. The list was sent by mail monthly during the six month intervention period. Discounts were electronically loaded onto participants Shop N Go cards so that when they purchased discounted foods at participating supermarkets, the discount was automatically applied at point of sale. 2. Culturally Appropriate Tailored Nutrition Education: promoted and supported the purchase of 'healthier' food options. Education was targeted by ethnicity and tailored by usual food purchases. Participants were sent seven nutrition education packages by mail over the six month intervention period (weeks 1, 4, 8, 12, 16, 20 and 24). Each package focused on a staple food category. 3. Price discounts plus tailored nutrition education.
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Intervention code [1]
1480
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Behaviour
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Comparator / control treatment
4. Control (no intervention)
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Control group
Active
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Outcomes
Primary outcome [1]
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Change from baseline in percent energy from saturated fat of supermarket food purchases at completion of the six-month trial intervention phase.
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Assessment method [1]
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Timepoint [1]
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Six months post intervention (9 months into the trial following 3 months of baseline data collection)
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Secondary outcome [1]
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Change from baseline in saturated fat at 12 months post-randomisation
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Assessment method [1]
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Timepoint [1]
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12 months post-randomisation (15 months at trial conclusion following 3 months of baseline data collection, 6 months of trial intervention, and 6 months of follow-up)
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Secondary outcome [2]
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Change from baseline in other key nutrients - total fat (percentage energy), protein (percentage energy), carbohydrate (percentage energy), energy density (MJ/kg), sodium (mg/MJ), and sugars (g/MJ) at six and 12 months
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Assessment method [2]
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Timepoint [2]
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6 and 12 months post intervention (at 9 and 15 months respectively, following 3 months baseline data collection)
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Secondary outcome [3]
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Change from baseline in quantities of healthier foods purchased (by weight) of all healthier foods, cereal and cereal products, fats and oils, fruit and vegetables, meat and alternatives, and milk and milk products, at six and 12 months
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Assessment method [3]
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Timepoint [3]
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6 and 12 months post intervention (at 9 and 15 months respectively, following 3 months baseline data collection)
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Eligibility
Key inclusion criteria
(1) primary household food shopper, (2) shop regularly at one of the eight participating PAK ‘n SAVE stores in the Wellington region (where a regular shopper is defined as one that shops at least once every 2 weeks and spends a minimum of $150 per month), (3) registered users of Shop ‘n Go (self-scanning) system, or willing to sign up to the system for the period of the study, (4) able to give written informed consent to participate in the study.
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Minimum age
18
Years
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Maximum age
Not stated
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Sex
Both males and females
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Can healthy volunteers participate?
No
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Key exclusion criteria
(1) another member of the household is already included in the study.
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Study design
Purpose of the study
Prevention
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Allocation to intervention
Randomised controlled trial
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Procedure for enrolling a subject and allocating the treatment (allocation concealment procedures)
Web-based central randomisation system
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Methods used to generate the sequence in which subjects will be randomised (sequence generation)
JAVA software used to generate the study randomisation sequence. Minimization for ethnicity and household income using pre-set allocation probabilities
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Masking / blinding
Open (masking not used)
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Who is / are masked / blinded?
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Intervention assignment
Factorial
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Other design features
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Phase
Phase 3
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Type of endpoint/s
Efficacy
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Statistical methods / analysis
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Recruitment
Recruitment status
Completed
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Date of first participant enrolment
Anticipated
1/02/2007
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Actual
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Date of last participant enrolment
Anticipated
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Actual
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Date of last data collection
Anticipated
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Actual
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Sample size
Target
1200
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Accrual to date
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Final
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Recruitment outside Australia
Country [1]
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New Zealand
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State/province [1]
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Wellington region
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Funding & Sponsors
Funding source category [1]
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Government body
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Name [1]
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The Health Research Council of New Zealand
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Address [1]
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Grafton Mews
Grafton
Auckland, New Zealand
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Country [1]
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New Zealand
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Funding source category [2]
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Charities/Societies/Foundations
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Name [2]
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The Research Fellow is supported by a Heart Foundation of New Zealand postgraduate scholarship
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Address [2]
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9 Kalmia Street
Ellerslie
Auckland
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Country [2]
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New Zealand
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Primary sponsor type
University
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Name
Clinical Trials Research Unit, University of Auckland
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Address
Level 4, School of Population Health,
Tamaki Campus
University of Auckland
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Country
New Zealand
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Secondary sponsor category [1]
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None
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Name [1]
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N/A
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Address [1]
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Country [1]
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Other collaborator category [1]
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Other Collaborative groups
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Name [1]
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Te Hotu Manawa Maori
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Address [1]
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72 Dominion Road
Mt Eden
Auckland
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Country [1]
816
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New Zealand
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Other collaborator category [2]
817
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Other Collaborative groups
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Name [2]
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Pacific Heartbeat
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Address [2]
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c/- The Heart Foundation of New Zealand
9 Kalmia Street
Ellerslie
Auckland
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Country [2]
817
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New Zealand
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Other collaborator category [3]
818
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Commercial sector/Industry
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Name [3]
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Foodstuffs Wellington Co-operative Society Ltd
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Address [3]
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57 Kiln Street
Silverstream, Upper Hutt
Wellington
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Country [3]
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New Zealand
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Ethics approval
Ethics application status
Approved
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Ethics committee name [1]
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Wellington-University of Auckland Human Participants Ethics Committee
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Ethics committee address [1]
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Ethics committee country [1]
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New Zealand
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Date submitted for ethics approval [1]
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Approval date [1]
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13/12/2006
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Ethics approval number [1]
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2006/4602
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Summary
Brief summary
Unhealthy diet plays a role in 11,000 deaths every year in New Zealand and healthier diets are important in preventing common diseases including heart disease, stroke, cancer, and diabetes. Most of our food is bought at supermarkets so choosing healthier foods at supermarkets is likely to have important health benefits. The Supermarket Healthy Options Project (SHOP) assessed two ways of promoting healthier food purchases in supermarkets: price discounts and tailored nutrition education. 1,104 PAK ’n SAVE customers were randomised to one of four groups: (1) price discounts on specified 'healthier' food products, (2) culturally appropriate tailored nutrition education based on usual supermarket food purchases, (3) both price discounts and tailored education, and (4) control (no intervention). Effects on shopping habits were measured using individulised barcode scanner data. This research provides important information about two promising ways to improve our population’s diet.
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Trial website
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Trial related presentations / publications
KRUSE, K., BLAKELY, T., EYLES, H.C. 'Lessons learned from co-ordinating a group health education workshop for Pacific people', Health Promotion Journal of Australia, 19, (3), p232-232, 2008 EYLES, H.C., NI MHURCHU, C., WHAREMATE, L., FUNAKI, M. and 2 others 'Developing Nutrition Education Resources for a Multi-ethnic Population in New Zealand', Health Education Research, 2009, 24 (4), p558-574, doi: 10.1093/her/cyn057 NI MHURCHU, C., BLAKELY, T., FUNAKI-TAHIFOTE, M., MCKERCHAR, C. and 3 others. ‘Inclusion of indigenous and ethnic minority populations in intervention trials: challenges and strategies in a New Zealand supermarket study. Journal of Epidemiology and Community Health, 2009, doi:10.1136/jech.2008.081109 EYLES, H.C., JIANG, Y., NI MHURCHU, C. 'Use of household supermarket sales data to estimate nutrient intakes: a comparison with repeat 24-hour dietary recalls', Journal of the American Dietetic Association, In press, 2009 EYLES, H.C., NI MHURCHU, C. 'Does tailoring matter? A systematic review of the long-term effectiveness of tailored nutrition education for adults, including priority population groups', Review in Nutrition Reviews, 67 (8), p464-480, 2009 doi:10.1111/j.1753-4887.2009.00219.x EYLES, H.C., NI MHURCHU, C., RODGERS, A. 'Using electronic sales data to tailor nutrition education resources for an ethnically diverse population of supermarket shoppers: Developing the methodology'., Journal of Human Nutrition and Dietetics, In press, 2009 NI MHURCHU, C., BLAKELY, T., JIANG, Y., EYLES, H.C., and 3 others 'Effects of price discounts and tailored nutrition education on supermarket food purchases: A randomised, controlled trial (Submitted)
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Public notes
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Contacts
Principal investigator
Name
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Address
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Country
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Phone
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Fax
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Email
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Contact person for public queries
Name
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Dr Cliona Ni Mhurchu
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Address
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Clinical Trials Research Unit
University of Auckland
Private Bag 92019
Auckland
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Country
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New Zealand
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Phone
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+64 9 373 7599 48650
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Fax
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+64 9 373 1710
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Email
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[email protected]
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Contact person for scientific queries
Name
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Dr Cliona Ni Mhurchu
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Address
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Clinical Trials Research Unit University of Auckland Private Bag 92019 Auckland
and
MRC Human Nutrition Research
Cambridge
United Kindom
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Country
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New Zealand
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Phone
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+64 9 373 7599 ext 84494
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Fax
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+64 9 373 1710
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Email
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[email protected]
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No information has been provided regarding IPD availability
What supporting documents are/will be available?
No Supporting Document Provided
Results publications and other study-related documents
Documents added manually
No documents have been uploaded by study researchers.
Documents added automatically
No additional documents have been identified.
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